Why RE/MAX?

brochure | Ads | social | website | Photoshoot

Every year RE/MAX, LLC releases a large scale campaign targeted towards recruiting new agents and retaining current agents. I was the lead Senior Designer on the 2017 campaign. After working with my design team and selecting the campaign look the first part of this project was a printed brochure that is sent out to all 4,800 U.S. RE/MAX offices to use when recruiting new agents. I selected models that would be used in various platforms within print and digital spaces and directed a 2 day in-house photoshoot. Once the brochure was complete I moved into the digital side of the project. I worked with our in-house web dev team and designed the entire recruiting website joinremax.com, social assets, digital & print ads and more.  

brochure

magazine ads

After I completed the Why RE/MAX brochure I had the chance to work with our in-house editorial team and come up with a full campaign of ads that will be published in real estate magazine all over the country throughout the 2017/2018 calendar year. Our headline was My Why?, and then the copy followed up with an answer written to sound like it was coming from the model on the page.

social & digital

RE/MAX recruiting on the web and on the go. While print ads are a good marketing tool more and more people rely on social advertising. While working with our in-house social media team we developed a set of graphics to go along with custom text to get agents interested in the RE/MAX brand and to get them to click through to joinremax.com to see what the RE/MAX brand has to offer. Our campaign crossed over Facebook, Twitter and LinkedIn.