R4 2017

TRADESHOW | EVENT IDENTITY | PRINT | DIGITAL & EMAIL

R4 is the largest event that RE/MAX hosts throughout the year. The convention is directed at all 140,000+ agents along with all of the broker/owners. The event takes place in Las Vegas and was hosted by the Mandalay Bay Resort & Casino in 2017. I was the lead designer from start to finish. Once the final design look was approved I began with the event brochure that is mailed out to over 80,000 agents. Following that piece I designed and produced all of the tradeshow artwork that lived inside of the convention space at Mandalay Bay and all of the digital pieces that were used throughout the lead up to the event.  

program guide

registration desk

marketplace Entrance Unit

Event app graphics

I had the opportunity to design all of the visuals for the events app that was on iTunes and Google Play for attendees to use while at the conference. I created all of the splash screens, banners and themed the overall user experience.     

event website

The web portion was the last piece that I created. I designed the event website completely different than it had ever been done before. I decided to create long scrolling pages so mobile users would have an easy and good experience using the site.