2019 National Ad Campaign

Out of home  |  PRINT  |  social & Digital 

As the lead Senior Designer of the 2019 National Ad campaign I was in charge of working with our junior designers and copy writers to craft visual concepts that aligned with our television commercials. After multiple rounds of design reviews and listening to internal feedback from stakeholders, Art Directors and my Creative Director we settled on 3 creative concepts.

We moved forward with 2 concepts that were type based and 1 concept that included photography. The decision to go with the type based designed was in hopes to reach more demographics of people. Without showing a photo of a certain type of family/person we hoped more people could just read the words and then imagine themselves in the situation the words were talking about. Once our creative was picked my team and I created 3 out of home campaigns, digital web banners and social graphics including Facebook carousels.

creative concepts

Concept 1

Concept 2

Concept 3

Print ads

social

digital banners