Build Your Business with RE/MAX

brochure | magazine ads | Social & digital

Recruiting and retention of agents is one of our main goals at RE/MAX LLC. In previous years we launched the campaigns “Why RE/MAX” and “We Are RE/MAX” and both of them were brag campaigns showing how great being an agent at RE/MAX could be. For 2020 we took an entirely new direction for our recruiting and retention plan and launched “Build Your Business with RE/MAX.” Agents are essentially entrepreneurs and we wanted to acknowledge that and expand on how an agent could really build their own real estate business while using the power of the iconic RE/MAX brand.

brochure

I designed a much shorter print brochure that hit on the high-level benefits of what an agent could expect by joining the RE/MAX brand. In the past we had developed 32+ page brochures but not for 2020. We decided to do a shorter brochure so we could spend more time and budget expanding our online presence including the all new joinremax.com.  

magazine ads | Social media | digital

After completing the new brochure our team worked together to develop a full campaign of print ads that were be published in real estate magazine all over the country throughout the 2020/2021 calendar year. We also completed a full digital campaign that consisted of social assets and digital web banners that would drive traffic to joinremax.com.